Business is business and the purpose of branding and marketing your business should be clear to everyone involved. But what if you’re more interested in collecting information about potential buyers rather than other businesses who might want to buy from you? In this scenario, we need a different approach that is based solely on our customer’s preferences rather than separating […]
One of the keys to running your business is knowing who your client base is. This can be as simple as implementing a survey in which you ask them directly about themselves and their habits or preferences if they are loyal customers. You can help determine who your target audience is by looking up information about them through secondary research […]
Companies are trying to listen to their consumers but if it’s a negative experience for the consumer and if you miss an opportunity to enhance brand experience and win repeat customers, then there’s a problem. Many companies approach consumer insights as a sideshow, something that’s low priority. And that is indeed a problem since surveys and other engagement activities are […]
Today, businesses need to expand their horizons and explore more opportunities. It’s no longer enough to do what you’re good at. Why? Because, with this age of digitalization all around us, the competition has started to thrive in ways they never even imagined before. In short – you must get better, faster, or else suffer consequences that may be direr […]
Marketing to Generation Z doesn’t have to be as daunting as it seems. In fact, it can be quite easy if you know how to make your marketing click with a younger crowd. Keep in mind that Generation Z is highly connected and constantly engaged with social media and technology. They are also extremely open to new brands and experiences. […]