The global headwinds have been strong throughout 2022. Inflation has been a main concernfor all economies worldwide, albeit, to a varying degree. Central Banks have been forced toramp up their efforts to get inflation under control. Rising energy prices, food shortages,supply chain woes, and increasing raw material prices are only exacerbating an alreadyfraught situation. Marketers who realize this will be […]
Hypertension is a very common disease that can increase your risk of heart disease, stroke, and kidney disease. High blood pressure is a condition that commonly affects the arteries throughout the body, which in turn puts stress on the heart. This condition is also called hypertension and if left unchecked, can be very dangerous. People with high blood pressure have […]
The economy of the United States has been growing steadily since the great recession, but there are other factors that have to be taken into account when considering if we are headed into another recession. The rest of the world is not doing well, and this is having an effect on the U.S. economy. The global headwinds have been strong […]
“Market research and customer research are two different methods of collecting and analyzing data to inform business decisions. Market research focuses on analyzing the overall market and its trends, while customer research centers on understanding the needs, preferences, and behavior of specific customer groups.“ The terms market research and consumer research are used almost interchangeably. While this may be right […]
All marketers want to develop stronger relationships with big customers because it is usually more profitable to serve one large customer than to serve several smaller customers. Even when the large customer receives quantity discounts, it still costs time and money to serve many small customers by calling on them, processing orders, and dealing with any complaints that might arise. […]
Customer research helps brands identify potential or current customer segments, needs, and behaviors. It’s conducted as part of market research, user research, or design research and always focuses on researching customers of a specific brand or product to identify unmet customer needs and/or opportunities for business growth. Customer research about simple demographics of an existing or potential customer group (like […]
Ad concept testing surveys are like taking a test drive before purchasing a car. Buying a car is a large investment, so the vehicle must meet all your expectations. The same can be said for marketing and advertising campaigns. Would you purchase the vehicle if you had to guess what the gas mileage would be, if you had to guess […]
Total rewards programs are built with the goal of creating a strategy to motivate your employees to work more productively and fulfill their individual needs. These programs are more than simply compensation and benefits; they are designed to meet employees where they are and give them the right tools to be more productive. Employees can feel more encouraged to do […]
Receiving medically backed insight for mental health services and products is an essential tool for relevant brands. With 1 in 5 Americans experiencing some form of mental illness, the need for related services is ever-growing. But where does a mental wellness brand begin? Learning how to survey psychiatrists is a good starting point. By surveying mental health practitioners, brands can gather high-quality, factual […]
89% of customers are likely to repurchase from a company after having a positive customer service experience – meaning that customer service really does play a key role in not only maintaining revenue, but also boosting it and generating profits for an organization. If an organization’s customer service is compromised, it can result in not only significant financial losses, but […]
