Market research is a vital tool for businesses in any industry, and healthcare is no exception. Conducting thorough market research can help healthcare organizations understand their customers, competitors, and industry trends, allowing them to make better decisions and improve their overall performance. In this blog, we will discuss how to conduct healthcare market research like a pro. Step 1: Identify […]
Market research is an important aspect of any business, including the healthcare industry. The use of different data collection methods, such as TDIs, CATIs, and WATIs, can be helpful in obtaining valuable insights and understanding consumer behavior in healthcare. TDIs, CATIs, and WATIs are three commonly used methodologies in healthcare market research. These methods are used to collect data from […]
Qualitative research is a method of inquiry that aims to gain an in-depth understanding of human behavior and the underlying reasons that motivate it. Qualitative research involves collecting and analyzing non-numerical data, such as interviews, focus groups, observations, and textual data. Qualitative research questions are the foundation of a qualitative research study. They guide the research process and help to […]
Quantitative market research is an essential tool for businesses looking to gain insights into their target market and make data-driven decisions. In this guide, we’ll provide an overview of quantitative market research and the steps involved in conducting it. What is Quantitative Market Research? Quantitative market research involves the collection and analysis of numerical data to understand the preferences, behavior, […]
In the world of B2B marketing, market research plays a crucial role in helping businesses understand their customers, their competitors, and the overall industry landscape. However, many businesses often rely on the same tired market research methods, such as surveys and focus groups, to gather information about their market. While these methods are valuable, they can also be limited in […]
The medical and healthcare market is one of the most significant industries globally, and its impact is felt by people of all ages, backgrounds, and income levels. Healthcare spending is a major component of any economy, and it is expected to continue to rise in the coming years. As such, market research in the medical and healthcare sector is vital […]
Market research is a critical component of any business strategy. It helps organizations gain insight into customer behavior, industry trends, and competitor analysis. With so many tools available in the market, choosing the right one can be a daunting task. In this article, we’ll take a look at the 14 best market research tools in 2023, including free options. Google […]
Business-to-business (B2B) market research is a critical tool for companies looking to make informed decisions about marketing, product development, and sales strategies. In today’s competitive business landscape, it is essential for businesses to understand the needs and preferences of their customers, identify new opportunities for growth, and prepare for potential threats and challenges. In this blog, we will explore the […]
Client: A leading healthcare brand that specializes in manufacturing medical devices and equipment. Objective : To gain insights into the market demand for a new product line of surgical equipment and identify key competitors and their market strategies. Methodology : Philomath Research conducted a two-phase market research study to accomplish the objective. The first phase was qualitative research, which involved […]
Philomath Research is a full-service market research firm that specializes in providing qualitative research services to businesses and organizations. Qualitative research is a method of inquiry that focuses on exploring and understanding human behavior, attitudes, and perceptions through in-depth interviews, focus groups, and other forms of data collection. At Philomath Research, our team of experienced qualitative researchers is dedicated to […]
