We have seen firms make their fair share of market research blunders over three decades of working with a vast range of companies and organizations. There are some common pitfalls that continue to be incurred by businesses to save time or think they already know the answer. Short cuts and a lack of evidence-based research can prove costly, so here’s […]
The value of the global market research industry grew by more than $40 billion between 2009 and 2019. The industry is currently worth $73.38 billion and shows no signs of abating. This assessment is not surprising – information is everywhere. The unprecedented volume of data, up-to-the-minute insights, and a truly global audience mean that the market research industry is constantly […]
Did you know more than 7,000 languages are spoken around the world today? With so many languages spoken, the possibilities for misinterpretation are endless! A recent study reported that different languages had varying perceptions of time, size, color as well as broader concepts like intentions, gender and blame. It’s certain some messages are bound to be lost in translation! In […]
Choosing the right methodology for your goals Whether good, bad or ugly, customer feedback is your ally for growth! Capturing consumer opinions lets you know what’s working, what isn’t and what needs to change. While there are multiple ways to collect feedback and sentiment such as online surveys or in-depth/telephonic interviews (IDI/TDI), how will you know which approach works for […]
Imagine you’re a market research (MR) analyst. While analyzing data from a recently wrapped survey, you suddenly notice hundreds of entries with gibberish in the open-ended fields. With a sinking feeling, you realize the survey has been compromised by corrupt parties and your study results might be skewed. Sadly, this imaginary scenario is all too common. Surveys are only as […]
To create a path to better health, healthcare market research must be prioritized! Read on to understand what HMR is, why it’s important, and 4 ways to Implement Healthcare Market Research like a pro, for the best patient experience! Our world has been battling a pandemic for months on end. Though the healthcare industry has been overworked, doctors, nurses, hospitals, […]
In the dynamic realm of healthcare, patient satisfaction has emerged as a cornerstone for success. As the healthcare landscape continues to evolve, healthcare organizations are increasingly turning to market research firms like Philomath Research to grasp the nuances of patient satisfaction and revolutionize the quality of care they provide. In this comprehensive guide, we delve deep into the intricacies of […]
In today’s competitive business landscape, understanding and harnessing customer emotions can make all the difference in building strong brand connections and driving business success. Emotions play a significant role in customer decision-making, influencing brand preference, loyalty, and advocacy. However, capturing and analyzing these emotions can be challenging. That’s where the expertise of a market research firm that specializes in emotion-driven […]
