Influencers are figures in our society who lead the trends and popular opinions. They reach out to their audiences to influence what others think. Social Media Influencers can be found online or even offline and they typically have a large following which allows them the ability to sway many peoples’ opinions. When choosing which influencer to work with, it’s important […]
The art of implementing customer surveys takes time to perfect. Not only do you have to motivate your audience to take the first place in the survey, but once the results are out, it’s your job to analyse the data and make changes for the better. But once you understand this, you’ll find that regular surveys can be an invaluable […]
Considering expanding into an overseas market? If so, you will need to do international market research, and this involves many different methods. A customer’s response to your marketing research can make the difference between success and failure. This is particularly true when your product launches overseas. When you enter a market with different cultures, customs, languages, laws, and infrastructure, all […]
Adolescents and young people may have a bad reputation in the world of research. Researchers often don’t know how to approach and engage with them, and thanks to their notoriously short attention spans, it’s no surprise that researchers can find it difficult to target younger generations and ever more. -May even have to contend with low response rates. However, Millennials […]
So, you have a product idea. Before you jump into the manufacturing, there are a few factors to consider that can ultimately affect your sales when launching a new product. For reference, studies have shown that the failure rate of new products ranges from 70 to 80%. Even the biggest brands miss out on products from time to time. Thankfully, […]
To create a solid business plan for the short term, it’s important to keep track of where your target customers’ preferences, attitudes, and behaviors are going in the long term. Adding market research to your 2022 budget will help your team make informed, data-driven decisions for better marketing, sales and operations strategies. Here is a brief overview of upcoming market […]
Customer surveys are an important part of any business. They help you collect feedback from your customers and learn more about their needs and wants. Providing a positive customer experience has increasingly become a top priority for businesses and studies show that 2022 will be no different. The driver here is that 86% of shoppers are willing to pay more […]
A qualitative research interview (often called an in-depth interview or IDI) is an excellent method for digging deeper on a topic, product, service or brand. Their objective is to ascertain mindset and belief as a whole whereas quantitative surveys aim to measure. When determining the best type of market research to use for the purposes of your study, it is […]
Market Research. Do I need to invest in it? Why do I need this? What can this answer for me? What will I get for ROI? How do I know if I need it? Unlike marketing or advertising, market research is a very specialized and specialized service provided by a small number of firms in local and regional markets. Since […]
4 Benefits of Conducting Competitive Research Never underestimate your competitors. Yes, there are many important factors involved in building a successful brand – but perhaps one of the most important is keeping an eye on competing businesses. Why? You want to be able to differentiate yourself from rival companies to assure existing customers and prospects will choose you as their […]
