February 6, 2025

Beyond the Numbers: How Emotional Insights Are Transforming Market Research in 2025

Have you ever paused to wonder why certain brands resonate with you on a deeply personal level, while others fade into the background? Is it the product, the advertising, or something more intangible—like the emotions they evoke? Welcome to 2025, where emotional insights are not just influencing consumer behavior but revolutionizing market research altogether. Why Emotions Matter in Market Research […]

Blog 0 5 min read
November 15, 2022

Humanity In The Customer Experience

Companies are increasingly adopting artificial intelligence as part of their customer experience. But is it really useful?Let’s face it, we all have a natural distrust of banks, insurance companies, utility companies and governments. There is a huge list of reasons that you can give for this distrust, but trust me, we all feel it, and the companies that succeed in […]

Blog 0 4 min read

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