November 20, 2024

How to Capture Real-Time Consumer Insights on Thanksgiving and Black Friday

The Thanksgiving and Black Friday season is synonymous with family gatherings, festive meals, and, of course, shopping extravaganzas. For businesses, this period offers a treasure trove of opportunities to understand consumer behaviors, preferences, and motivations. Real-time consumer insights during this time are crucial for crafting strategies that drive sales, enhance customer experiences, and build long-term loyalty. In this blog, we […]

Blog 0 7 min read
March 9, 2023

Importance of Consumer Behavior and 4 Ways to Understand Consumer Behavior

Consumer behavior is, quite simply, how consumers act when they’re in the market. This term defines the process by which consumers decide what to buy in order to satisfy their needs and wants. Consumer behavior considers the likes and dislikes of shoppers and how those factors influence their decisions. The scope of consumer behavior may also describe the decision-making process […]

Blog 0 6 min read
January 13, 2023

Top 5 Tools For Consumer Insights

You may have heard the word ‘insight’ thrown around a lot, but what does it mean? Simply put, insights are the thoughts and opinions of your customers. They’re the things they say or do that can help you learn and grow. Understanding your customers’ insights can help you make better decisions, whether they’re related to marketing, product, or business decisions. […]

Blog 0 5 min read

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