Ever wondered why some businesses seem to always be ahead of the competition, tapping into exactly what their customers want, even before the customers themselves know? Or why certain products just seem to fly off the shelves while others languish unnoticed? The secret often lies in one thing: Consumer Market Research. Consumer Market Research isn’t just a buzzword—it’s the backbone […]
“CXO is an approach that looks at all touch points between the customer and a brand – be it a transaction, website visit, call, email, or review – with the goal of relevantly enhancing the experience for both customer and company. CXO is the most holistic form of customer service.” Perfect Customer Experience (CX) has never been more critical than […]
The Internet of Things is a term used to describe a growing network of devices and machines that have the ability to communicate with one another via the internet. The Internet of Things is a growing network of devices and machines that have the ability to communicate with one another via the Internet. It’s a rapidly expanding network of sensors, […]
The global headwinds have been strong throughout 2022. Inflation has been a main concernfor all economies worldwide, albeit, to a varying degree. Central Banks have been forced toramp up their efforts to get inflation under control. Rising energy prices, food shortages,supply chain woes, and increasing raw material prices are only exacerbating an alreadyfraught situation. Marketers who realize this will be […]
Hypertension is a very common disease that can increase your risk of heart disease, stroke, and kidney disease. High blood pressure is a condition that commonly affects the arteries throughout the body, which in turn puts stress on the heart. This condition is also called hypertension and if left unchecked, can be very dangerous. People with high blood pressure have […]
The economy of the United States has been growing steadily since the great recession, but there are other factors that have to be taken into account when considering if we are headed into another recession. The rest of the world is not doing well, and this is having an effect on the U.S. economy. The global headwinds have been strong […]
“Market research and customer research are two different methods of collecting and analyzing data to inform business decisions. Market research focuses on analyzing the overall market and its trends, while customer research centers on understanding the needs, preferences, and behavior of specific customer groups.“ The terms market research and consumer research are used almost interchangeably. While this may be right […]
All marketers want to develop stronger relationships with big customers because it is usually more profitable to serve one large customer than to serve several smaller customers. Even when the large customer receives quantity discounts, it still costs time and money to serve many small customers by calling on them, processing orders, and dealing with any complaints that might arise. […]
Ad concept testing surveys are like taking a test drive before purchasing a car. Buying a car is a large investment, so the vehicle must meet all your expectations. The same can be said for marketing and advertising campaigns. Would you purchase the vehicle if you had to guess what the gas mileage would be, if you had to guess […]
Total rewards programs are built with the goal of creating a strategy to motivate your employees to work more productively and fulfill their individual needs. These programs are more than simply compensation and benefits; they are designed to meet employees where they are and give them the right tools to be more productive. Employees can feel more encouraged to do […]
