September 3, 2024

8 Strategies to Protect Your Online Survey Results from AI Manipulation

Introduction With the rapid advancement of artificial intelligence (AI) and machine learning, the reliability of online survey results is increasingly under threat. AI-driven bots can easily manipulate survey data, leading to inaccurate insights and flawed business decisions. For primary market research companies like Philomath Research, ensuring the authenticity of survey responses is crucial to maintaining data integrity and credibility. In […]

Blog 0 7 min read
February 23, 2023

Online Shopping: How Customers See It

The Internet provides many opportunities for people to access information, purchase products, or use services. The convenience of the Internet has led to an increase in its users. The range of shopping options has also expanded beyond traditional methods. The ubiquity of the internet has created a new level of convenience for customers when shopping by allowing them to access […]

Blog 0 6 min read
February 21, 2023

What Is The Internet of Things (IoT)?

The Internet of Things is a term used to describe a growing network of devices and machines that have the ability to communicate with one another via the internet. The Internet of Things is a growing network of devices and machines that have the ability to communicate with one another via the Internet. It’s a rapidly expanding network of sensors, […]

Blog 0 6 min read
January 27, 2023

Why Consumers And Brands Maintain Humanlike Relationships?

The global headwinds have been strong throughout 2022. Inflation has been a main concernfor all economies worldwide, albeit, to a varying degree. Central Banks have been forced toramp up their efforts to get inflation under control. Rising energy prices, food shortages,supply chain woes, and increasing raw material prices are only exacerbating an alreadyfraught situation. Marketers who realize this will be […]

Blog 0 5 min read
January 27, 2023

Why Your Blood Pressure Matters — Even in Your 20s & 30s

Hypertension is a very common disease that can increase your risk of heart disease, stroke, and kidney disease. High blood pressure is a condition that commonly affects the arteries throughout the body, which in turn puts stress on the heart. This condition is also called hypertension and if left unchecked, can be very dangerous. People with high blood pressure have […]

Blog 0 5 min read
January 23, 2023

What Is The Difference Between Market Research And Customer Research?

“Market research and customer research are two different methods of collecting and analyzing data to inform business decisions. Market research focuses on analyzing the overall market and its trends, while customer research centers on understanding the needs, preferences, and behavior of specific customer groups.“ The terms market research and consumer research are used almost interchangeably. While this may be right […]

Blog 0 4 min read
January 23, 2023

Types Of Consumer-Brand Relationship

All marketers want to develop stronger relationships with big customers because it is usually more profitable to serve one large customer than to serve several smaller customers. Even when the large customer receives quantity discounts, it still costs time and money to serve many small customers by calling on them, processing orders, and dealing with any complaints that might arise. […]

Blog 0 5 min read
January 23, 2023

What is Customer Research?

Customer research helps brands identify potential or current customer segments, needs, and behaviors. It’s conducted as part of market research, user research, or design research and always focuses on researching customers of a specific brand or product to identify unmet customer needs and/or opportunities for business growth. Customer research about simple demographics of an existing or potential customer group (like […]

Blog 0 6 min read
January 23, 2023

Marketer’s Guide to Ad Concept Testing Surveys

Ad concept testing surveys are like taking a test drive before purchasing a car. Buying a car is a large investment, so the vehicle must meet all your expectations. The same can be said for marketing and advertising campaigns. Would you purchase the vehicle if you had to guess what the gas mileage would be, if you had to guess […]

Blog 0 4 min read

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